Articles
Cuppoochieno: A Cozy Coffee Brand with a Whole Latte Personality
Jun 4, 2025
For three years, Cuppoochieno has been quietly brewing more than just great coffee, It’s been crafting community. Nestled somewhere between a neighborhood café and a feel-good escape, this brand has always been about heart. But as the business grew, it needed a visual identity that could keep up with all the charm and none of the clutter.
That’s when Playhouse Creatives stepped in.
A Name with Heart (and a Tail)
The name Cuppoochieno is more than just clever, it’s personal. A warm fusion of Poochie, the founder’s beloved dog, and cappuccino, the café classic, the brand name captures exactly what this business stands for: soulful coffee served with love, loyalty, and a wagging tail.
Over time, the brand cultivated a loyal following among young professionals, creatives, and pet-loving coffee lovers. But its visual identity hadn’t evolved to reflect its full personality. It was time for a refresh, one that stayed true to its roots, while elevating its impact.
Rebranding with Character (Literally)
At the heart of our redesign is a fresh new face for the brand, Poochie, lovingly reimagined as an illustrated mascot. Soft, friendly, and full of personality, this hand-drawn pup isn’t just cute; it’s connective. Poochie is now the café’s unofficial greeter, appearing across cups, menus, packaging, and merch—instantly memorable and deeply on-brand.
We paired the mascot with a muted color palette of cozy neutrals and pops of playful pastels, creating a space that feels calm, comforting, and joyfully modern. Every detail—from the hand-drawn typography to the little paw prints tucked into patterns was crafted to feel intentional, warm, and Instagram-worthy.
Aesthetic That Feels Like Home
Cuppoochieno isn’t just about the coffee. It’s about the experience, slow mornings, work-from-café afternoons, and puppy cuddles between sips. We translated that essence into every touchpoint: cozy patterns, steam swirl icons, and rounded, soft-serif fonts that echo the brand’s approachable tone.
The result is a brand that’s no longer just a name or a space, it’s a feeling. One that lingers long after the last sip.
Designed for Today’s Coffee Culture
Today’s café-goers are looking for more than caffeine, they want connection, comfort, and character. With this rebrand, Cuppoochieno speaks directly to that desire, appealing to its core audience of urban creatives, dog lovers, and aesthetic seekers.
It’s charming. It’s cozy. And most importantly, it’s unforgettable.
Turn your brand into an experience
At Playhouse Creatives, we help ambitious brands like Cuppoochieno find their unique visual voice and tell stories that stick.
👉 Book a Call Now and let’s build something extraordinary.